eCommerce builds for retail & fashion brands.
Wave18 builds eCommerce stores for retail and fashion brands selling across borders, currencies and seasons. Retail traffic is overwhelmingly mobile, and a heavy, plugin-laden storefront costs conversions before the page even renders — so our Shopify, WooCommerce, Magento and headless commerce builds are static-first, pre-rendered from the edge, and built to stay responsive when a campaign, launch or seasonal peak triples traffic. AI-powered commerce — personalised recommendations, shopping assistants and dynamic merchandising — is built into the storefront rather than bolted on as a plugin that slows it down, and every checkout is PCI-aware and tested to WCAG 2.2 AA, meeting the European Accessibility Act's requirements for EU e-commerce. Most builds fall under our Growth tier, typically delivered in 8–12 weeks, with multilingual support across six languages from day one.
What challenges does retail & ecommerce face?
Slow storefronts lose mobile sales
Most retail traffic is on mid-range phones on mobile data, where a heavy, plugin-laden theme costs conversions before the page even finishes loading.
Traffic spikes break checkout
Campaigns, launches and seasonal peaks are exactly when a monolithic store slows down or falls over — the worst possible moment for it to happen.
Every new market means more workarounds
Adding a language, currency or region to a store that was not designed for it turns a content task into an engineering project every time.
The EAA now applies to selling in the EU
Under the European Accessibility Act, e-commerce sold to EU consumers must be accessible — inaccessible checkout is now a compliance risk, not just lost custom.
What's included in ecommerce for retail & ecommerce?
Shopify Development
Custom Shopify and Shopify Plus builds — themes, apps and checkout customisation that scale with order volume.
WooCommerce
WordPress-native stores for merchants who want content and commerce control in one place.
Magento
Enterprise-grade Magento builds for catalogues, currencies and complexity that outgrow smaller platforms.
Headless Commerce
Decoupled storefronts on Medusa and similar engines for teams who need full front-end control.
Frequently asked
Which eCommerce platform is right for us?
It depends on catalogue size, content needs and budget — we build on Shopify and Shopify Plus, WooCommerce, Magento or headless commerce, and recommend the platform that fits rather than a house default.
Can you add AI product recommendations to our store?
Yes — personalised recommendations, AI shopping assistants and dynamic merchandising are part of our AI-powered commerce work, built into the storefront rather than added as a slow third-party plugin.