Structured catalogues for complex, long-cycle B2B sales.
Wave18 builds catalogue sites and B2B web platforms for manufacturers and industrial businesses, where complex technical product data modelled badly turns a catalogue into a maze buyers give up on before reaching an enquiry. We build on a headless CMS that can model that complexity cleanly — large specification sets, variants and technical documents — and serve it fast from a static-first front end, so a large catalogue stays genuinely navigable rather than a wall of near-identical pages. Six-language support with proper hreflang is built in from the start, so rolling a catalogue out to a new market is a content task rather than a bespoke engineering effort each time. Projects start from a fixed price of £5,000, delivered by one accountable team from scoping through launch, with no hand-offs between agencies along the way.
What challenges does manufacturing & industrial face?
Large catalogues are hard to navigate
Complex technical product data modelled badly turns a catalogue into a maze that buyers give up on before they reach an enquiry.
Multi-market rollout is painful
Serving several languages and regions from a site never designed for it makes every new market a bespoke engineering effort.
Long sales cycles need more than a brochure
Configurators, quote requests and dealer portals are what actually move an industrial sale — a static brochure site leaves that value on the table.
What's included in web development for manufacturing & industrial?
Custom Websites
Bespoke marketing and corporate sites on Astro or Next.js.
WordPress
Managed, secure and fast WordPress when a CMS fits best.
Headless CMS
Strapi, Contentful and Sanity for content teams at scale.
Web Applications
Dashboards, portals and SaaS front-ends built to last.
Frequently asked
What does a custom web development project cost?
Most web development projects start from £5,000, with corporate sites, eCommerce builds and complex applications scoping up from there depending on requirements.
How long does a website build take?
Simple marketing sites typically take 4–6 weeks, eCommerce stores 8–12 weeks, and complex web applications 12–20 weeks, depending on scope.